London, UK
Uncle Johns Bakery is a family run business in Tottenham. Founded in 1995, Uncle Johns Bakery has become a staple in the Local Afro Community. Due to gentrification in the area, it is important for this business’ visual appearance to adapt and modernise, thus, Attracting a wider audience.
In crafting this visual identity, our goal was to strike a harmonious balance between a bold aesthetic and cultural authenticity, steering clear of clichéd symbols like whisks. Incorporating the wheat symbol subtly paid homage to the rich tradition of West African baking, adding a meaningful layer to the brand's story and identity.
