London, UK
Es-Laure is a retailer that is creating an innovative way for people to access hair products and accessories. Picture this: you are walking through the airport and realised you forgot your hair bonnet at home, now we can't risk a bad hair day on holiday can we? This is where Es-Laure comes in. Imagine one of these vending machines in the airport! cool right?
While Es-Laure appeals to an audience of majority women. They recognise the importance of inclusivity and so aim to appeal to a male audience too.
We ensured that Es-Laure's visual identity was fun, simple and vibrant. We leaned into the understanding that the machines will need bright and bold colours to catch an individuals attention. The founder wanted a star to be apart of the Logo to separate Es and Laure. We put our own spin on this idea and formulated a star which was inspired by hair coils and texture! You can learn more about Es-Laure, on their website here. Ps. We made it!
