London, UK
The primary goal of this project was to reimagine a skincare brand that exuded a sense of natural beauty and minimalism, resonating with individuals of all ages and genders. Embody's overarching mission is to encourage everyone to 'embrace the natural', advocating for the use of wholesome, natural ingredients in skincare routines.
Departing from the conventional earthy colour palette typically associated with natural skincare brands, I embarked on a journey of exploration, delving into a spectrum of warm and cool tones to curate a captivating and visually stunning colour scheme. By deviating from the norm and embracing a diverse range of hues, we crafted a brand identity that not only stands out but also speaks to the essence of natural beauty in a contemporary and inclusive manner.
